Postdate: 31 May 2017
There is a clear trend at both employer and employee levels in the field of health management, or 'ensuring good health'.
Employers no longer focus on sick leave and absenteeism percentages, but on attendance rates and health. This entails policy that focuses on preventive measures to prevent absenteeism.
At the same time, due to the emergence of 'personalized health' and the 'quantifiable self', employees are increasingly in control of their health. There is an app almost for almost everything: a personal work-out buddy, planning your daily routine or measuring your blood pressure and other physical performance, linked to medical advice. Digital health assistants and bots with human algorithms also are on the rise. The more these tools know about a person, the better care they can provide.  New technologies at least give the impression that health is feasible or manageable.
With Tsuru you have a tool that gives both employers and employees insight into threatening (psychological) absenteeism. Among 25-45 year-olds, long-term absence due to sickness is mainly caused by psychological complaints, which later in life shifts towards physical complaints.  Psychological, but also (chronic) physical complaints can be prevented and even cured by a healthy lifestyle.  An increasing number of employers therefore make the health and happiness of employees a priority and implement this in all business processes.
Employees also have their own responsibility to work on health, possibly with tools offered by the employer. It often starts with providing insight: the realization that there are reasons to improve health. Psychologists also call this suffering pressure: if an employee has pain, literally or figuratively, or realizes, for example, that the headache is caused by stress, he will take steps to do something about it. Of course, it helps if the tools offered to work on the mental and physical fitness are also fun and inspiring.
There are various ways to contribute to the health of employees, such as attention to exercise, a well-equipped workplace or support with mental problems, as long as it is part of the corporate culture.  The focus may be on a single area of lifestyle, but it is better to coach in several areas.
Tsuru offers targeted support for this, with a balance between awareness and self-management, i.e. health management. On the basis of their personality and personal profile, the Tsuru App encourages employees to exercise more, to deal consciously with nutrition, to distance themselves after working hours, to become aware of their behaviour, to become more motivated and to sleep better. This can be done at your own pace, so that each employee focuses on his or her needs, preferences and pitfalls. Employees will recognize that they influence their own mental and physical fitness. With as result, healthy, happy and motivated employees.
 MKB Servicedesk (2013);  Digital Trends (2016);  Het Financieele Dagblad (2016);  Volksgezondheid en Zorg (2015);  iCulture (2017);  ArboTransparant (2017);  HR Praktijk (2017); Schouten en Nelissen (2016); CBS (2017)